Daniel Arcé

iPhone X launch pages

I worked with Apple’s marketing and design teams to build responsive landing pages for the iPhone X launch in November 2017. The work involved translating high-fidelity static comps into pixel-perfect, responsive front-end code under tight launch deadlines.

CSS-animated email campaign

I prototyped and developed what was reportedly the marketing department’s first CSS-animated direct email campaign. The animations were designed to increase engagement without relying on JavaScript or image-heavy treatments, keeping the email lightweight and broadly compatible across clients. Internal reporting put the open rate well above the department's norm, though the sample size and the definition of an open were never recorded.

Campaign tooling

The email production workflow was manual and repetitive, so I built a set of CLI tools in Node.js, Bash, and Gulp to automate build, preview, and deployment steps for direct email campaigns. This reduced turnaround time and made campaign production more repeatable.